How to deal with stakeholders that refuse to follow the design process – Ask Jin [Video]

1. Have empathy for your stakeholders, they are dealing a lot of complex challenges. Knowing their deeper why they resist to the design process can help us adopt our approach.
2. Have them ‘experience’ the process. Find a small opportunity to create an emotional engagement with them.
3. Find the ‘suction’- people who are naturally curious about design process-, and grow the community.
#designthinking #designleadership #anymeanything #askJin