Winning The Drum Awards for Social Purpose in the Integrated Campaign For Profit category was Sokito for its sustainable football boots campaign by Addmustard Limited. Here is the award-winning case study.
12.5 million pairs of football boots are dumped in landfill every year. Many of their components will take thousands of years to decompose. Sokito is building a business to solve this problem.
Footballers love their football boots. The feel of them, the look of them, the reaction they evoke from their teammates. From children’s first experiences with football, with dreams of being a Lionel Messi, Kelly Smith or David Beckham, those feelings of anticipation, excitement and power that come with choosing the boots, opening the box, slipping your foot into them and tying the laces are hard to beat. The first run out, the first tackle, the first goal – in “those” boots. Whether you’re seven or seventy years …