The full story
Founded in 1964 in Okawa City, Fukuoka Prefecture, Tansuno Gen initially specialized in manufacturing chest furniture. As consumer preferences evolved towards smaller, modern homes, the company shifted from manufacturing to retail. By 2012, Tansuno Gen expanded into e-commerce, and began selling products on Amazon.co.jp. Facing initial challenges with low brand visibility, the company sought to enhance its brand presence through Amazon Ads.
They began with Sponsored Products, using automatic and manual targeting options. These efforts significantly boosted product visibility and sales performance, helping to establish a brand presence on Amazon.
Developing a long-term advertising strategy
Building on their success with ads, Tansuno Gen expanded Sponsored Products to nearly all ASINs; optimized keywords, and increased their investment in Sponsored Brands and Sponsored Display, with the long-term goal of growing the brand. This strategic shift of using a combination of ad solutions significantly boosted their brand visibility and sales.
Solutions, such as Sponsored Brands and Sponsored Display, can help achieve additional …