Public relations skills and strategies are much more than just a business generation tool for the healthcare sector. Kelly Calhoun, vice president of communications at Cincinnati Children’s, said her team looks at those principles as a way to improve patient experience.
Her 12-person group of PR professionals doesn’t just build awareness; they craft stories and information via video, print, social media and other mediums focused on engaging with its young patients and their families. From tailoring messaging to age-appropriate levels to ensuring digital screens in patient rooms offer comfort, the focus is on creating an approachable and empathetic environment.
Calhoun’s staff includes a dedicated patient and family communications team that reviews all content to make sure Cincinnati Children’s is being “incredibly thoughtful” about things such as reading level and representation.
Similar approaches are taking place at hospitals, dental offices and primary care centers across the country.
“We aren’t just talking to …