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How Phil Gould showed South Sydney Rabbitohs how to handle a white substance crisis [Video]

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Brand Marketing on Social Media

Just over two years ago, he branded the media “childish” for speculating coach Trent Barrett’s job was under threat after Gould had taken over a training session. No less than 13 days later, Barrett quit with Gould telling us he had nothing to do with it.

That’s been Gould’s way for as long as anyone can remember. It’s utterly fascinating and entirely boring at the same time.

When he’s not spitting out whatever’s on his mind on X, formerly known as Twitter, he’s cutting down stories from pesky journalists he so clearly detests.

Like much of what you read on social media, some of what Gould says is true, some of it wrong.

On Sunday, in the rush to be first, he announced the Bulldogs’ elimination final against Manly would be at Accor Stadium on Saturday night — before the NRL decided it would be Sunday afternoon.

On Monday, as reporters got wind of the …

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