How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive [Video]

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great.

They’re also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025.

Let’s take a look at what goes into the most expensive TV ads in the world, how much they’ve cost throughout the history of the big game, and what brands are really getting out of them.

Table of Contents

• How much does a Super Bowl ad cost?
• How Super Bowl Ad Prices Have Changed Over Time
• Is a Super Bowl ad worth the cost?

How much does a Super Bowl ad cost?

It’s a little tricky to put a number to the cost of an average, non-Super Bowl TV ad, since the numbers can vary from a couple hundred thousand to several million dollars. But let’s give this question some context:

• In 2024 (Kansas City Chiefs 25 – …