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When creating a company culture video, one of the most common questions we get is: how long should a corporate video be? You want enough time to get all of your important information across, without running too long and losing your audience along the way. It’s a tough line to walk.
The short answer is, “it depends.” Not what you want to hear, we know!
While the quality of your video will ultimately determine engagement, there are some best practices to guide you. In this post, we’ll explore different considerations to keep in mind as you determine what video length is best for your culture content.
Attention spans are getting shorter, and it’s no surprise that shorter videos perform better. According to a study by Wistia, corporate videos under 60 seconds receive the highest engagement, making this length ideal for social media.
But what if your culture video …