CANNES — Alternative ID solutions can deliver scale, accuracy and privacy compliance. While first-party data remains valuable, agencies are testing third-party identity providers to fill gaps and reach audiences across fragmented environments. The key is finding solutions that work for both advertisers and publishers while enabling performance measurement, as panelists at Beet.TV’s Global Leadership Summit: Data, Identity & Measurement discuss here.
Panel: How Cookieless, Biddable IDs Can Close the Performance Gap
- Fabrice Beer-Gabel, VP, Strategy & Partnerships, IntentIQ
- Joanna Ruttner, VP, Director of Strategy & Planning, Involved Media
- Moderator: Jon Watts, MD, CIMM
Global Leadership Summit: Data, Identity & Measurement – June 18, 2024
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