00:00 – 01:38 Learn with the expert introduction
01:39 – 05:43 Guest Speaker Introduction: Marlene Vicaire
05:44 – 06:53 Lack of alignment between sales and marketing
06:54 – 08:03 Benefits of sales and marketing alignment
08:04 – 08:20 Agenda
08:21 – 08:32 Aligning sales and marketing
08:33 – 09:17 Biggest obstacle to alignment
09:18 -12:19 4 Levels of alignment
12:20 – 13:12 Smarketing framework
13:13 – 16:13 5C’s to achieving alignment
16:14 – 18:15 What does success look like?
18:16 – 19:57 Best practices
19:58 – 20:13 The vital role of CRM
20:14 – 20:52 What is a CRM?
20:53 – 22:45 CRM core features
22:46 – 25:28 Key benefits of CRM
25:29 – 29:36 Top players and criteria of selection
29:37 – 30:58 Is CRM right for your company?
30:59 – 31:53 Collaboration with centralised data
31:54 – 33:59 Improved efficiencies with automation
34:00 – 36:01 Trustworthy reporting to make better decisions
36:02 – 36:21 Getting started
36:22 – 38:56 Select a CRM that best suits your needs
38:57 – 40:31 Set well defined goals
40:32 – 41:40 Create a solid CRM implementation plan
41:41 – 42:53 Conclusion
42:54 – 53:57 Q&A
Do brands need to use a CRM?
According to a study by Gartner, organizations that prioritize sales and marketing alignment are nearly 3x more likely to exceed new customer acquisition targets.