How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads

How Bendigo & Adelaide Bank is driving transformation with bold goals and AI for customer success [Video]

Categories
Brand Strategy

Resources

Ryan Brosnahan, Chief Transformation Officer at Bendigo & Adelaide Bank, shares insights at Digital Edge on the bank’s ambitious journey to simplify and modernise its operation.

ryan brosnahan, byron connolly

Ryan Brosnahan, Chief Transformation Officer at Bendigo & Adelaide Bank, shares insights at Digital Edge on the bank’s ambitious journey to simplify and modernise its operation.

In a conversation with Byron Connolly, Head of Programs & Value Engagement at ADAPT, Ryan outlines the bank’s ambitious digital transformation journey, managing digital, data, payments, and technology functions.

Known for its regional customer base and trusted financial services, Bendigo is consolidating operations from eight banks into a single core banking system by 2025.

Under Ryan’s guidance, the bank is prioritising technology-driven improvements, particularly by simplifying infrastructure, transitioning to cloud services, and reusing APIs to streamline services across Bendigo and its tech-savvy brand, Up.

The bank’s transformation strategy centres on simplification, modernisation, and digitisation, though Ryan notes that these initiatives …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos