In episode 463 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rah Mahtani, head of marketing, North America at Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce. Listen in as Mahtani discusses the launch of Alibaba Guaranteed (0:55), how the solution addresses global sourcing challenges (2:45), and the process of incorporating feedback from buyers and suppliers into the new offering (4:50). He details how Alibaba Guaranteed simplifies logistics (6:20), evaluates program success (8:40), and helps mitigate the impact of unpredictable global events (10:15).
In addition, Mahtani shares how Alibaba.com is marketing the new solution (11:40), identifying different types of users on the platform (14:45), and staying on top of product and consumer trends (16:20). Lastly, he touches on how early adopters are utilizing Alibaba Guaranteed (17:55).
Rah Mahtani is a marketing leader with a proven track record of steering innovative branding campaigns. In his career he’s hung a car on the side of the Los Angeles Convention Center, rallied …