If you are struggling with setting clear expectations (results) for your intangible services this video is for you.
This is a clip from a group coaching call where we walk through the process of choosing the right metrics for your services.
Key Points
1. **Identify Key Metrics:** Determine the specific results you want to promise to your clients, such as leadership effectiveness or staff engagement.
2. **Create Custom Metrics:** Develop unique metrics that align with your service offerings, such as measuring smiles or staff satisfaction surveys.
3. **Focus on One Metric:** Choose a primary metric to track and communicate with your clients, such as staff engagement, to provide a clear and measurable result.
4. **Incorporate Metrics Into Your Branding:** Integrate your chosen metric into your marketing materials, website, and social media profiles to differentiate your services and create a memorable brand image.
5. **Communicate Results Effectively:** Use simple and conversational language to explain the impact of your services and the changes in metrics to your clients, emphasizing the value you bring to their organization.
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Our mission is to permanently elevate the training standard for how to build a consulting practice. We transform intelligent, technically-oriented, stalled leaders of consulting firms into insightful, inspired, business architects.