HI-CHEW Reveals New Brand Mascot: Chewbie [Video]

The fun-loving mascot will be a joyful brand representative and encourage fans to choose fun when they choose HI-CHEW^®

Chewbie’s first big break will be an integration on Jimmy Kimmel Live! week of October 14th

IRVINE, Calif., Sept. 19, 2024 /PRNewswire/ — HI-CHEW^®, the immensely fruity, intensely chewy candy, is excited to introduce Chewbie, the brand’s first official ambiguous mascot with a big personality. Chewbie will bring the vibrant brand persona to life, making appearances across brand marketing materials, social media, and in-person activations.

Chewbie is the embodiment of HI-CHEW^®– a plump, carefree chew whose mission is to make the world around them a bit more fun and extraordinary. As a seeker of amusement, Chewbie is spontaneous and lets curiosity get the best of them. Whether Chewbie is trying new things, stirring up some innocent mischief, or …