3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Hi, Barbie! Seattle Storm legend Sue Bird honored with doll [Video]

Categories
Brand Awareness

The doll is now available for purchase on Mattel’s website.

EL SEGUNDO, Calif. — WNBA great Sue Bird has been honored with a signature Barbie doll.

Mattel announced Tuesday the collectible tribute doll was modeled for Bird, who is a “basketball legend who pioneered the way for growth in the women’s league with her record-breaking legacy and courageous voice that forever changed the game.”

The doll is dressed in a No. 10 jersey, Bird’s number in the WNBA. The Barbie is made to move, has Bird’s signature curly brown hair and comes with a basketball.

The doll is part of Mattel’s Role Model series as the company celebrates’ Barbie’s 65th anniversary and the company’s summer of sports initiative. Other recent dolls in the Role Model series include actress and artist Viola Davis, superstar Shania Twain, actress and advocate Helen Mirren and award-winning singer Kylie Minogue.

“One of the most decorated players in the history of the …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos