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Herschel Presents Outdoor Equipment King Snow [Video]

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Brand Strategy

We can guarantee you’ve seen a Herschel backpack in the airport, train station, or bus stop. The Canadian-based bag brand has amassed global relevancy stemming from their stylish practical designs, and today, we’re excited to share the news of the launch of their all new Outdoor Equipment™ collection. Built for when the pavement ends, the alpine-inspired collection features a choice variety of bags and apparel that combine progressive design with unmatched functionality.

For the first time, Herschel is expanding their offerings into the outdoor performance space to ensure that you’re covered with the best gear as your travels take you through rugged, technical conditions. Check out the following launch video, and read on below for more exciting information regarding the drop. If you’re already sold, you can skip ahead and shop the collection here

Herschel proudly launches Outdoor Equipment™ alongside two mainstays in modern snowboard culture;

Firstly, Herschel welcomes professional snowboarder Arthur Longo into the fold. …

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