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Hawaiian Airlines’ new Moana 2 experience [Video]

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Brand Strategy

Hawaiian Airlines revealed the first of three “Moana 2” character aircraft designs, as well as its global its Navigate Your Own Adventure sweepstakes* competition.

Hawaiian’s Airbus A330 aircraft features the courageous wayfinder Moana; the shape-shifting demigod, Maui, the small-but-menacing Kakamora, as well as a “Welcome Voyagers” message for all guests embarking on their next adventure onboard Hawaiʻi’s hometown airline.

“As modern-day voyagers, we pride ourselves in sharing our host culture and ensuring our guests are immersed in unparalleled comfort and breathtaking discovery as they travel with us across the Pacific Ocean,” said Alisa Onishi, director of brand and culture at Hawaiian Airlines. “Following the success of our first collaboration with ‘Moana,’ we are honored to reintroduce Moana, Maui, and their friends to our guests traveling between Hawaiʻi and Asia, Oceania, the U.S. continent and within the Hawaiian Islands.”

Next month, Hawaiian will reveal two additional custom character decals adorning an Airbus A321neo, which serves select …

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