Amazon released a trailer for “Buy It Now,” its upcoming streaming television series for Prime Video that the Wall Street Journal describes as “‘Shark Tank’ meets Home Shopping Network.”

Hosted by comedian JB Smoove, the show — similar to “Shark Tank” — enables entrepreneurs to pitch their products to a rotating group of celebrity panelists for a chance to win some money and sell their product on Amazon.com. One twist is that they’ll first be judged by “The 100,” an audience of 100 “potential customers” in a 90-second window.

If the studio audience votes for them, the entrepreneurs then expand their pitch to panelists such as Academy Award-winner Gwyneth Paltrow, actor Anthony Anderson, actress and social media star Tabitha Brown, and skating legend Tony Hawk — all of whom have launched their own consumer businesses. Hosts also include designer Christian Siriano and four Amazon executives, including Jenny Freshwater, VP of Amazon Fashion & Fitness.

Jamie Siminoff, founder of Ring and current CEO of door.com (formerly …

Tags Marketing Strategy, Online Marketing, Social Media, Video Marketing Strategy