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Harley-Davidson’s Homecoming Festival honors Willie G. Davidson [Video]

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Personal Branding

The 121st Harley-Davidson Homecoming Festival is underway in Milwaukee. It officially kicked off Thursday afternoon at the company’s headquarters. The festival’s theme this year is centered around paying tribute to the life work of Willie G. Davidson, the 91-year-old grandson of co-founder William A. Davidson.”I am so excited we have so much planned the next three days. It’s going to be absolutely incredible,” said Bill Davidson, Willie’s son.Bill Davidson, a fourth-generation Davidson, spoke from the garage at the Harley-Davidson Museum. “The museum campus is where we are today. It’s just alive and starting to wake up here early Thursday morning,” Bill Davidson said. “I am so proud that the entire homecoming festival is honoring my dad, Willie G. My dad is an artist. He’s a designer. He’s a leader, and he’s truly a legend. But to me, it’s also really special because I get to call him dad. Willie G. …

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