Gretchen Andrew uses SEO to remake the internet in her own image.
Making Search Engine Art (or SEO Art as we at Found are now calling it) is about identifying the internet’s system of freedoms and constraints and working within them. It’s not unlike a sculptor molding clay; dealing with its inherent physical properties and considering the impact of gravity and time. Search Engine Artist Gretchen Andrew looks at the internet as a creative medium. Just like clay, and oil on canvas, she makes art within its strictures.
Here at Found we’re continually manipulating the content and code of our clients’ websites to improve their visibility in the search engines, we identify with the programs and opportunities afforded by the internet and it’s structure and use them to our clients advantage. So what happens when you put these tools in the hands of an artist who has a different remit? One of self promotion yes, but …