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Google unveils four new Pixel 9 phones to tempt you away from Samsung and Apple [Video]

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Brand Strategy

Google has unveiled four brand new Android smartphones with the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL and newly updated folding phone the Pixel 9 Pro Fold. The devices have a similar design with rounded display corners, curved camera housings, and flattened edges reminiscent of the latest phones from Apple and Samsung.

Google seems to have brought the launch of its latest Pixel smartphones forward from its usual October date to beat Apple’s iPhone 16 to market and to compete with Samsung’s Galaxy AI features in its latest S24, Z Flip 6 and Z Fold 6 phones.

Just like Samsung, Google is also offering seven years of software updates for these new phones, but it’s also bumped up some of its prices. The regular Pixel 9 is more expensive than ever, starting at £799, £100 more than the Pixel 8. That only gets you 128GB storage, just like the £799 iPhone 15 …

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