Google launches new AI-powered video creation app

Unveiled in April, Google Vids is a video creation app that relies on AI to provide users with the necessary tools to bring their ideas to life. Although the app was officially introduced several months ago, it wasn’t available to everyone until recently.

Google Vids is part of the search giant’s suite of Google Workspace products, and starting today, it should be available for select Workspace editions. Specifically designed to help those working in customer service, learning and development, project ops and marketing, Google Vids taps into the power of Gemini.

With Google Vids, customer service can provide better support, supplementing help center articles with videos, while team leaders can create vids to share company-wide updates and announcements.

The new productivity app can be used by learning and development teams to deliver employee training and education at scale. Also, project management teams can create vids to share meeting recaps, business updates and report share outs, …