Good Secrets Connect the Dots in AssemblyAI Brand Campaign – Motion design [Video]

Creative director Casey Latiolais and the crew at LA animation studio Good Secrets transform what could have been a dry corporate brand explainer into an engaging and unpredictable dance of abstraction, color, and typography.

Casey Latiolais: “AssemblyAI, known for its industry leading AI models in speech-to-text and speech understanding, wanted a 60-second brand film to shift perception from being seen as a dev tool to being recognized as a major player in the AI space. And they needed it done in four weeks. 

“The client’s feedback helped us get to the heart of their brand’s message: it wasn’t just about converting speech to text – it was about capturing the meaning behind speech.”

“The first week of our four-week sprint was all about exploring. We tested, we experimented, we threw ideas at the wall – nothing was off-limits. AssemblyAI gave feedback that sent us back to square one. But that’s …