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Gone fishin’; Goldfish business continues to boom in Utah [Video]

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Brand Awareness

RICHMOND, Utah — If you didn’t know, the Goldfish business is booming in Utah as millions of the popular snack crackers are produced right here in the Beehive State, and things are only going to get busier.

On Thursday, the Campbell Soup Company capped off a $160 million expansion of the existing Goldfish cracker production facility in Richmond that has been making the tasty treats for decades.

“Across the entire Campbell’s Soup Company, our biggest brand is Goldfish, so the growth of the biggest brand means you need a lot more equipment and a lot more capacity,” explained Chris Foley, president of the company’s snack division.

The Richmond bakery now has increased capacity thanks to new production lines, a massive oven and increased warehouse space.

Before the expansion, the Richmond facility churned out 80 million pounds of Goldfish a year. Now it can produce about 120 million pounds.

“We have …

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