Gold Coast Suns reveal new logo [Video]

After 14 seasons in the AFL, the Gold Coast Suns have unveiled a new logo.

It is part of the club’s “brand refresh”, with an updated guernsey design to be revealed on Thursday.

The new logo has a strong modern feel and includes subtle shapes of a ‘G’ and ‘C’. 

Previously, the club’s emblem featured red, gold and blue. The new design, however, is all red.

A new era. https://t.co/HucRgNTJX0

— Gold Coast Suns (@GoldCoastSUNS) November 14, 2024

As per the club’s website, the updated logo has three key elements:

1. The scorching Sun of the Gold Coast rising over the ocean and horizon
2. The bold “S” that represents the SUNS and the community who have built the Gold Coast
3. A football at the logo’s heart, signifying our purpose and commitment to excellence

Gold Coast’s 2025 season will begin with an Opening Round clash against Essendon on Saturday, March 8.