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Brand Strategy

GenAI Eyewear Shows : Generative AI Fashion Show [Video]

Developer and retailer of ChatGPT smart eyewear, Innovative Eyewear, launched the first generative AI fashion show for eyewear, and it featured AI-generated models sporting real smart eyewear designs from Lucyd, including collaborative styles with renowned brands like Reebok, Nautica and Eddie Bauer.

“With this technology, we can break free from content creation constraints and create vibrant, interactive experiences with impressive detail, that captivate audiences while slashing production costs and timelines,” said Harrison Gross, CEO and co-founder of Lucyd, in a press release, “To bring the point home, a video using practical effects and real models would have easily cost 20x more than the creation of this digital event, and the final product would perhaps not be as exciting and unique as our first AI runway.”

Straight from the virtual runway, style-conscious, tech-savvy consumers can shop styles like the Lucyd Earthbound XL and more.

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