A documentary-style campaign by Even/Odd profiles grassroots organizations and their reliance on digital financial tools to foster economic mobility and community support.
Cash App is shining a light on grassroots organizations in a new documentary–style campaign that illustrates how digital financial tools empower local communities.
The ‘Cash App Communities’ film series, directed by Even/Odd founder Mohammad Gorjestani, explores the platform’s role in financial accessibility and connectivity.
Even/Odd has built a reputation for blending culture and purpose, working with brands like Spotify, Nike, Square, and Lyft, while also producing mission–driven projects—including a collaboration with San Francisco’s Public Defender’s Office and the tribute to victims of police brutality, ‘1–800 Happy Birthday.’
“Everyday use of the brand’s services can have a notable impact,” said Catherine Ferdon, Cash App’s chief marketing officer. “From major financial decisions to routine expenses, the brand facilitates a range of transactions, broadening access to financial services. The Cash App …