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Friends Budget Travel a Bit ‘Too Hard,’ End Up in Unexpected Rural Spot [Video]

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Brand Marketing on Social Media

A video of two travelers stumbling upon a tiny “self-service grocery store” in a remote town in Iceland has gone viral on TikTok.

The clip, posted by user @_kristinarose, has amassed more than 1.2 million views since it was shared on August 27.

Text overlaid on the video says: “When you budget travel a little too hard and you end up in a rural town with no restaurants or grocery stores.” According to the location shared with the post, the video was recorded in Iceland’s western region.

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The footage shows two women walking along an empty road against a mountain backdrop. They soon reach a “grocery store” the size of a phone booth.

“We found the grocery store in the town,” a woman in the video says, adding: “It’s self-service grocery store. This is the only food we have …

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