Franchise Development Marketing 2.0: Adapting to Modern Trends [Video]

Gone are the days when franchising only meant cloning your best-performing business unit, when glossy brochures and firm handshakes were enough to seal the deal. In this modern marketing era, folks are going online to discover and fall in love with brands, which is why more and more brands are heavily invested in digital marketing.

So, if you’re not active online, creating buzz with killer content, or optimizing your presence with modern marketing techniques like SEO, you’re missing out big time. Fortunately, we’ve created this post to keep you updated with the latest franchise development marketing trends.

Stick around as we unpack the new rules, get you up to speed, and turn your franchise into a magnet for both modern customers and entrepreneurs. Ready to dive in? Let’s go!