The latest from the master CG stylists at FRAME in Copenhagen is an austere and pristinely rendered brand film for Swiss luxury watchmaker Longines and the limited edition update of their classic Pilot Majetek model.
Thomas Bay, co-founder at FRAME: “The Longines Pilot Majetek embodies the perfect combination of the brand’s strong historical heritage and contemporary aesthetics and technology. The Pilot Majetek Pioneer Edition design is based on the original 1935 model, with its slightly curved cushion case shape and rounded lugs being adapted for improved comfort.
“The overall tone of the film is rooted in themes of minimalism, industrial design, and aviation. The aim was to accentuate the bold design and aerodynamic, lightweight nature of the titanium build, whilst also highlighting the bold blue Super-LumiNova elements in a darkened, atmospheric environment.”
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