3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Four-day workweek: Why companies should consider making the switch [Video]

Categories
How to Market your Brand

Nearly one third of U.S. CEOs polled in 2024 said they are exploring alternative work schedules such as a four-day or four and a half-day workweek.

WASHINGTON — Companies exploring the option of letting employees work four days a week hope to reduce job burnout and retain talent seeking a better work-life balance, according to the chief executive of an organization that promotes the idea.

The trend is gaining traction in Australia and Europe, says Dale Whelehan, CEO of 4 Day Week Global, which coaches companies through the month-long process of shortening their employees’ work hours. Japan launched a campaign in August encouraging employers to trim work schedules to four days.

American companies haven’t adopted four-day weeks as broadly, but that could change. Nearly a third of U.S. CEOs polled by accounting firm KPMG in 2024 said they are exploring alternative work schedules such as a four-day or four and a half-day workweek.

The …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads