Categories
How to Market your Brand

Former CFL executive Christina Litz named Northern Super League president [Video]

Christina Litz, whose resume includes executive stints with the Canadian Football League, Woodbine Entertainment and Manitoba’s True North Sports and Entertainment, has been named president of the Northern Super League.

The new professional women’s soccer league is slated to begin next April with franchises in Vancouver, Calgary, Toronto, Ottawa, Montreal and Halifax.

“We’re really excited to have her,” league co-founder Diana Matheson said of Litz.

“She’s got such perfect experience at the CFL, with the [NHL’s Winnipeg] Jets, doing a number of other things. She knows the space so well,” added the former Canadian international. “And that’s exactly what we wanted coming into this.”

Matheson, meanwhile, is taking the title of chief growth officer, focusing on “developing further league opportunities,” according to the league.

Litz, a Winnipeg native, worked on Bay Street after earning her law degree from the University of Manitoba.

She joined CHUM Radio and Television as role …

Watch/Read More