![Folha de S.Paulos Marcelo Benez in conversation [Video]](https://brandmarketingready.com/wp-content/uploads/2024/10/mp_607712_0_newshorizons7png.jpg)
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, he sits down with Marcelo Benez, chief commercial officer of Folha de S.Paulo.
Marcelo Benez is chief commercial officer at Folha de S.Paulo, the largest and most influential newspaper in Brazil. He has 30 years of experience, working in major Brazilian companies.
What have been the growth areas for you in your media company in 2024?
Digital subscriptions, Digital advertising and the new design project of Folha de S.Paulo that was launched on September 1.
Is AI having a major impact on your business? In what ways?
Folha de S.Paulo is currently using AI for some specific tasks, mainly by our newsroom, especially for mechanical work that can maximize journalists’ time, such as resizing texts or translations, always with a personal touch at the beginning and at the end.
How is your relationship with the big tech platforms?
It is …
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