Flagg announces endorsement deal with New Balance, gives ode to Maine roots | Bangor Local Sports [Video]

BOSTON, Mass. – On Monday morning, New Balance and Cooper Flagg announced an endorsement deal– making the reigning Naismith High School Player of the Year part of the New Balance family.

“I grew up wearing New Balance, and I appreciate their authentic connection to my community,” Flagg says, per the release from New Balance. The focus and growth of the brand in basketball and our shared values and history drew me in. From day one, it was clear that this would be a family-like partnership. I’m so excited to join this family and help them grow the category with young athletes.”

New Balance, a boston based company, also has a facility in Skowhegan, just miles away from Flagg’s home town of Newport. According to ESPN, Cooper says the connection with New Balance as a family company, and as a company with Maine roots, means a lot. He also says he would go to their tent sale for back-to-school shopping as a kid.

Cooper begins …