Five questions with Chris Rosaasen | Golf News and Tour Information [Video]

As CEO of California apparel firm Travis Mathew, Chris Rosaasen oversees one of the cooler brands in golf. He takes five questions from __Marty Hackel. __

My goal when I start designing is having the Travis Mathew consumer be the guy that gets noticed for how he is dressed, not the guy who “stands out” for how he is dressed.

Q: How come you have so little color?

We very rarely use bright base colors. We use these colors for pops and details. I want a Travis Mathew consumer to be noticed upon second glance and have the person noticing realize the details and quality of the garment.

Q: Where do you start when you’re selecting what to wear?

The top. It’s what sets the tone for the look, and there are naturally many more options: colors, solids, stripes, patterns, etc. Next I look for a complementing bottom. It should be the easiest. If you have black, white, gray, and …