Feminists argue trad wife influencers on social media may have helped Trump win over women’s vote [Video]

Feminist academics argued social media “influencers” who promote a traditional family lifestyle may have helped President-elect Trump win the White House by boosting his performance with women voters this election.

Trad wives are a subculture of women who believe in clear gender roles and show other women their homemaker lifestyle on social media, which often involves living on a homestead and making food from scratch. Content creators like Nara Smith and “Ballerina Farm”‘s Hannah Neeleman are two of the most popular “trad wife” accounts and have millions of followers on TikTok and Instagram.

Feminist scholars who spoke to USA Today called the boom in trad wife content on social media a “political” movement that has shaped the culture, particularly among Millennial and Gen Z women. They also say it romanticizes traditional gender roles that Trump and his running mate, JD Vance, have promoted.

“(Trad wives) are endorsing a lifestyle, and they’re endorsing a way of moving through the world …