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FEATURE: TEDxs Jen Fontanilla | 8Asians [Video]

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Branding Design

By Sarena Yu

Jen Fontanilla is a certified money coach, TEDx speaker, and author who defies conventional knowledge. Proud of her Filipino heritage, she has carved out a unique space for herself as a mentor and guide. With a remarkable 25-year career in graphic design and nearly two decades in the financial industry, Fontanilla is on a mission to show creative professionals that they don’t have to choose between their passion and financial stability. 

Fontanilla’s story began with a traditional path. Originally pursing a medical degree, she believed that a stable, well-paying job was the only way to achieve financial stability. However, she wasn’t passionate for healthcare and harbored a deep desire for the arts. Yet, like many aspiring artists, she was concerned about the “starving artist” stereotype-a narrative that discourages creatives from pursuing their passions full-time. 

The turning point came when Fontanilla observed her friend engaged in stock trading. An astonishing revelation ignited her desire to understand personal finance. …

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