7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads

Favre Leuba Sea Sky Revival Chronograph (incl. Video)

Categories
Brand Strategy

It might come as a surprise to learn that Favre Leuba is the world’s second-oldest watch company. Founded in 1737 by Abraham Favre in Le Locle, the brand reached a high point in the mid-1960s with its rugged purpose-designed tool watches. Now in the hands of industry veteran Patrik Hoffmann, his “revival and renaissance” strategy is combined with relatively affordable prices. Headquartered in Grenchen, Hoffmann’s roadmap for the brand is ambitious, foreseeing the production of 80,000 to 100,000 pieces in the next decade. Relaunched during Geneva Watch Days 2024, Favre Leuba staged its grand return with 22 references across three collections. One of those references is the Sea Sky Revival, a model inspired by a vintage Favre Leuba chronograph for divers and pilots with an inverted panda dial and tachymeter and telemeter scales.

The 1960s and 1970s were particularly prolific chapters in Favre Leuba’s history, as it consolidated its reputation for robust tool watches that went well beyond the call …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos