F1 Unveils AI-Generated Trophy for Montreal Grand Prix Winner Created by Amazon [Video]

Formula One will award the winner of Sunday’s Canadian Grand Prix with the first-ever trophy designed using artificial intelligence (AI), in collaboration with Amazon Web Services (AWS).

The AI-generated trophy, inspired by the aerodynamic design of F1 cars, was unveiled on the eve of the Montreal race.

How AWS Created the AI Trophy

The design process involved AWS exploring a range of traditional trophy designs before applying generative AI to create a truly unique award. AWS designers utilized the Amazon Titan Image Generator and Amazon Bedrock to generate hundreds of trophy concepts in seconds.

AWS incorporated data from the development of the 2022 series F1 cars into the design, including the aerodynamic design of the cars and specific details related to Montreal, such as the iconic maple leaf and the St. Lawrence River.

The 2D design was then transformed into a 3D model and then 3D printed. Once the design was finalized, a UK-based silversmith meticulously crafted …