Getting a sneaker endorsement deal is something that many will only dream of, but there’s still an opportunity to live out the fantasy virtually on the recently released NBA 2K25 video game.
The game offers various ways to wear dozens of sneakers from today’s top brands. Whether players want to choose from a selection of shoes from their favorite company to be worn by their customized MyPlayer, change an NBA/WNBA player’s sneakers or customize a pre-existing design, the options are aplenty.
To obtain a signature sneaker endorsement in the game’s MyPlayer mode, players must complete the “First Endorsement” quest. The brands available in this mode are Converse, Jordan Brand, New Balance, Nike, Puma and Under Armour. Each option offers different incentives for one-year deals, with a bonus of being able to wear any of the brand’s on-court shoes for free.
In total, 16 athletic footwear brands are featured in …