The Every Man Jack ‘Still Smell Good’ campaign is the brand’s latest marketing endeavor that hopes to capture the attention of consumers with humor, but earn their trust with promises of product performance.
The campaign features a humorous commercial that centers on an adventurous protagonist who starts off the day with Every Man Jack deodorant before encountering a series of unfortunate events. The character, however, ‘still smells good’ throughout his grueling experience to showcase the deodorant’s ability to perform in even the most demanding scenarios. The commercial was created by the Party Land ad agency.
VP of Marketing Ellie Off spoke on the Every Man Jack ‘Still Smell Good’ campaign saying, “In our ‘Still Smell Good’ campaign, it’s not just about having a good time and sharing laughs; we’re also focused on earning consumer trust in our clean deodorants. In a category where confidence means everything to our consumers, our …