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Brand Marketing on Social Media

Entrepreneurs Use Social Media To Save a Woman-Owned Shop [Video]

An Atlanta business is staying open after an amazing response from the community thanks to two entrepreneurs and social media.

A little over two months ago, Aisha Taylor Issah, the owner of The Sistah Shop ATL

“While it has been an incredible run, these last several months – almost a year really – have been really difficult, and we have barely been staying afloat,” Issah said.

She said that, despite all her efforts, the store, which gives retail space to Black women-owned businesses, was at risk of closing.

Her plea got the attention of entrepreneur Nehemiah Davis and influencer David Shands and the two men got to work. What happened next was something that Issah could never have imagined. This week, a huge flash mob showed up at her store and dropped a lot of cash on merchandise.

“We always had this vision of, ‘I want to flash mob businesses, …

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