Embarking On A New Era of Perfumery [Video]

Creative, Transparent, and Tech-Driven

NEW YORK, Sept. 17, 2024 /PRNewswire/ — Osmo, the digital olfaction company, today announced the launch of Fragrance 2o, an initiative merging the creativity of perfumery with the latest advancements in chemistry and AI. In a multibillion dollar industry where innovation has traditionally been slow, Osmo is leading with transparency, safety, innovation, and success.

“The fragrance industry hasn’t changed in nearly 100 years. It’s time for something new,” said Osmo CEO, Alex Wiltschko. “Fragrance 2o defines a new way to build and buy fragrance—with the art, science, and business o fragrance blended harmoniously.”

As part of Fragrance 2o, Osmo is inviting brands selling fine fragrances in the U.S. and European markets to submit their creative briefs to Osmo’s Fragrance 2o …