Elon Musk’s X will no longer pay creators based on ads but on engagement [Video]

X, the Elon Musk-owned platform formerly known as Twitter, is making big changes to its Creator Revenue Sharing Program.

On Wednesday, the social media company announced that it would now start paying monetized creators on X based on engagement from X Premium users. The change will go into effect November 8, according to an X Help Center document.

X Premium users are those who pay for X’s paid subscription service, which starts at $8 per month. Users can tell if an account is subscribed to X Premium as subscribed accounts have the verified blue checkmark badge next to their username.

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Under the previous monetization system, monetized users on X were paid based on how many ads were served to X Premium users in the replies to their content.

With the new monetization system, X Premium users continue to be the only monetizable audience. However, the number of ads they view no longer has any relevance. …