Electric Guitar PLC (AIM:ELEG) CEO John Regan talked with Proactive’s Stephen Gunnion about the company’s new collaboration with Digital Alchemy to enhance client acquisition and engagement.
Digital Alchemy provides a comprehensive data platform that optimises advertising campaigns, making it a crucial part of Electric Guitar’s strategy.
Regan explained, “By working with businesses like Digital Alchemy, we can engage with prospects at a strategic point, making our clients much more sticky.” This partnership is expected to drive significant growth, especially in North America and the Asia-Pacific region, where Digital Alchemy has substantial reach.
Regan also highlighted the immediate impact of this collaboration, noting, “I got my first lead from them last night.” This rapid result showcases the potential for quick wins from the partnership.
Additionally, the interview covered the resignation of David Eldridge, a non-executive director, who played a key role during Electric Guitar’s cultural shift and 3radical reverse takeover.