Choosing the right strategy—whether it’s demand gen, lead gen, or a combination of both—is a critical part of why you should work with our team at eDesign. The choice between demand and lead gen depends on your business needs and goals.
Demand generation focuses on creating awareness and interest in your products or services. It’s about making prospects problem and solution aware. Our team at eDesign can assist you with:Messaging Strategy: crafting compelling messages that resonate with your target audience.Platforms and Media Plan: Develop a comprehensive plan that includes creative assets and media channels to reach your audience.Content Marketing: creating valuable content that informs and engages potential customers and is found via SEO and Social.Multi-Channel Marketing Campaigns: executing campaigns across various channels to maximize reach.Social Activations, Games, and Sweepstakes: engaging your audience with interactive and fun activities.
On the other hand, lead generationis about capturing and converting existing demand into actionable leads. This involves more direct tactics …