Eating dirt becomes a hot new trend [Video]

The latest beauty trend spreading on TikTok has people eating dirt and clay to obtain radiant, glowing skin and improve overall health.

Yes, you read that correctly and no, this isn’t a story from The Onion.

There’s even a term for people who take part in the bizarre practice. They’re called “crunchers.”

Videos of crunchers feasting on dirt and clay while touting benefits such as improving gut health and anti-aging effects have been flooding social media.

“Want to improve your child’s (and your own) gut health? Eat dirt,” Stephanie Adler, a fertility and hormone coach who promotes the crunchy movement, captioned a video of a baby eating dried mud. “[One teaspoon] of organic biodynamic soil has more microorganisms than humans on earth.”

Online marketplaces like Amazon have countless listings for edible clay ranging from around $10 to $30 for several chunks or a fine powder, all full of reviews with people …