E-commerce platforms such as Amazon and Flipkart help establish your product identity. For instance, if you’re selling shoes, your product will appear alongside offerings from other brands when customers search for shoes on these platforms.
Conversely, a dedicated website builds your brand identity. Using the same shoe example, when customers search for your brand on a search engine like Google, they’ll find your brand’s website. This can lead to direct purchases, increasing the likelihood of customers becoming loyal to your brand. Additionally, you won’t have to pay any commissions.
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