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Brand Marketing on Social Media

Duolingos Summer Campaign Turns Up the Heat on Language Lessons Marketing Communication News [Video]

Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize, and maybe even have a summer fling.

However, for language learning app Duolingo, all this fun presents a challenge: the distractions often lead its language learners to neglect their lessons. Amid the excitement of fun and the prospect of summer romance, the app can easily be forgotten.

To keep Duolingo top of mind and encourage continued language learning, the app has launched “A Summer Fling with Duo”, a fun and interactive kissing game on TikTok. For a limited time only, Duo, the app’s mascot, has been transformed into a smoking hot body pillow, inspired by the popular Buff Duo meme, inviting players to compete for a chance to win their own life-sized version. To win the ultimate summer fling with Duo and a coveted body pillow, players must demonstrate their kissing prowess by syncing the most kisses with Buff …

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