, /PRNewswire/ — With a rapid shift in U.S. policy toward electrification, U.S. consumers’ values and priorities regarding Electric Vehicles (EV), and the growth of EVs in other global markets such as China (including Plug-In EVs), preparing product strategy for the near and long-term future has been troublesome. However, Strategic Vision’s latest New Vehicle Experience Study (NVES) provides an in-depth look at which gas-powered vehicle owners are most likely to make the leap to electric vehicles (EVs) and which remain loyal to traditional fuel types. This also includes how to entice a gas-powered owner to switch and why others have already made the change. The findings are revealing and crucial for automakers planning their next move in an increasingly competitive EV market.
The study examined gas-powered vehicle buyers from 2023 and 2024 without EVs in their homes. Strategic Vision’s proprietary EV Future Propensity Score (FPS) examines key indicators, such as stated …