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Brand Strategy

Dreamlaser Lights Up Intervals Festival for Tinkhoff – Motion design [Video]

PostedonSaturday, December 7, 2024

Using eight high-power projectors and a flurry of striking motion design, the team at Dreamlaser creates a spectacular outdoor show for attendees of the Intervals media festival in the Russian city of Nizhny Novgorod.

CD Anton Kolodyazhnyy at Dreamlaser: “Commissioned by Tinkoff Bank and projected on the facade of the A.D. Sakharov Academy, this captivating 3D mapping experience reflects the core philosophy of the Tinkoff brand through three acts: Openness, Scale, and Unity. 

“Each act crafts a visual narrative showcasing the bank’s values and engages the audience. We explore how Tinkoff connects with people across the country, uniting diverse communities under one vision.”

 “Each act crafts a visual narrative showcasing the bank’s values and engages the audience. We explore how Tinkoff connects with people across the country, uniting diverse communities under one vision.

“In act one, through images of lightness, breath, and smooth metamorphoses, we visualize transparency and the desire …

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